1/25/2024 0 Comments Rakuten viber meaning![]() ![]() What are the next steps you'll take in order to strengthen the integration between Viber and Rakuten? The numbers don't tell the whole story, although a company like Snapchat proved that you can begin from scratch and compete quite quickly with the largest companies. For us, success means a lot of revenue and profit in the bottom line, and satisfied users in the middle. ![]() We don't have to beat them in numerical terms in order to succeed. They're the biggest in the world? Great, let's compete, let's do it. Rakuten CEO Hiroshi Mikitani is very excited about competing with Amazon and Facebook. You know what? I'm very excited about competing with Facebook. We have enough investment capability with Rakuten's backing, and we're also big enough in numbers to be successful, so there's no reason to fear. You live in a country that is very loyal to a single service, but many users in the world have three or four instant messaging apps that they use simultaneously, so this isn't a problem. How will you manage to compete with instant messaging giants like Facebook and Skype?Īgaoua: "The competition is tough, but it's not a matter of replacing the competing apps. "Globes": You have set very ambitious targets, although there are places, such as Israel, ironically, in which Viber has almost no users. Rakuten wants to also do the same thing in the opposite direction by introducing other services that it provides (financial, content, commerce, and others) into Viber, thereby reaching areas in which Viber is strong and the group's other services are less so, mainly in Eastern Europe, Russia, the Middle East, and some Asian markets. ![]() The strategy selected in order to make progress towards this target is using the assets of the Rakuten group, which is listed in Tokyo at a $15 billion market cap and provides more than 70 services in 190 countries. According to Rakuten's reports for 2016, Viber's target for 2020 is no less than two billion users. Cheetah also appointed Agaoua as VP, a position he retained until late 2016.Īgaoua currently faces an extremely ambitious mission. Chinese company Cheetah Mobile, the world's third largest app developer, paid $58 million for MobPartner, after the latter had raised only $3.5 million. Among other things, he served starting in 2012 as CEO of mobile advertising technology company MobPartner, which he managed from Silicon Valley, and led it to a successful exit within a few years. In the first decade of his activity, which began in 1999, Agaoua initially focused on software as a service (SaaS), then switched to Internet and mobile. Agaoua, a native of France, has two decades of high tech experience as founder and CEO of a number of companies, some of which he led to exits. Last February, more than a year after Talmon Mark officially resigned as CEO, Rakuten announced the appointment of Djamel Agaoua in his place. The company says that the app will also generate advertising revenue, but meanwhile has not reported revenue from this instrument. 58% of the company's revenue growth resulted from calls for payment to mobile and landline phones, and 42% from content services, mainly the acquisition of stickers and emojis (Japanese ideograms) within the app. In its reports for the third quarter of 2017, Viber reported 104% growth in revenue, compared with the corresponding quarter in 2016, although the amount of revenue was not reported. The company, which was rebranded this year as Rakuten Viber, has 400 employees worldwide, including 200 in its Bnei Brak offices and the rest in San Francisco, Minsk, Sophia, Moscow, Paris, Singapore, Manila, and Luxembourg, where the company headquarters is located. ![]()
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